We all know most SUV drivers never actually go off-road. So to promote the Tiguan, we focused on the thrill owners would get, simply by knowing their SUV could kick ass if they really wanted it to. After all, who hasn’t wished they could beat traffic by just charging off the road. Not that you ever would, but in a Volkswagen Tiguan, you could.

First to fly the A380.

The Future of Payments.

Email & User Interface Design –
Welcome to fast and easy payments. Getting what you love is a breeze with PayPal. Tell us your interests and get rewarded with tailored offers.

Fear of online fraud, damaged goods or incorrect orders causes a sudden moment of hesitation at the checkout online. Visa needed more existing cardholders to overcome this fear and start using their Visa card.

We gave the moment of hesitation a name: Hover Finger. Influencers shared their Hover Finger affliction online, sparking a dialogue around online shopping fears. People checked their symptoms and monitored outbreaks on our site. Then a video was released that revealed the cure for Hover Finger had been discovered.
 
The campaign transformed a common fear into something that could be overcome. By transforming Hover Finger fears into exhilarating experiences we showed people that a bounty of online shopping was at their fingertips with Visa.

Executive Economy.

Cross-border contributes to as much as 60% of revenue within key APAC markets, and this number is growing thanks to the Millenial Travelers - who have a healthy appetite for new and unique travel experiences. However, Millenial Travelers believe Visa to be the tourists card, and don’t believe Visa can enable the types of experiences they seek. To cement Visa as the choice for the traveller, we developed a long-term, socially driven platform in #notatourist – an attitude that reflected their travel aspirations and disrupt their current perceptions of Visa.

There's a Volkswagen for everyone. Collect the whole set.

Global launch for the Nokia 8800 Carbon Arte.

Online Security Digital Campaign.

The S Class with Night View Assist.
By day, the poster is kept unlit.
At night, it reveals a lot more.

#AcceptedEverywhere

Sometimes it’s good to stick to Mid-Strength. Gorilla placements inside socialite social media features.

Direct Mail / Point of Sale.

Bring out the bold.

Play more, win more.

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With the Year of the Rabbit just around the corner, we decided to promote the Volkswagen Golf by simply adding a badge. The iconic Rabbit originally appeared in North America in 1974, but had never been sold in Singapore.

Volkswagen enthusiasts snapped up the 200 Limited Edition cars in just 7 days. Making the Golf Rabbit a very rare and auspicious purchase for Singaporeans in their Year of the Rabbit.